photowow.com Celebrates Release of Warhol Postage Stamp by Helping Future Pop-Art Prodigies

PHOTOWOW.COM CELEBRATES WARHOL STAMP RELEASE
BY HELPING FUTURE POP-ART PRODIGIES

LOS ANGELES (AUGUST 6, 2002) – photowow.com (www.photowow.com), the Los Angeles-based retail and e-tail boutique that turns customer photos into personalized pop art pieces on canvas, is celebrating the August 9th debut of the Andy Warhol first-class postage stamp by establishing a scholarship in the Department of Design|Media Arts at the UCLA School of the Arts and Architecture. Ten percent of the proceeds from photowow’s personalized, custom-framed Warhol-style works of art, sold between August 6 (Warhol’s birthday) and November 3, will be donated to UCLA to provide scholarship support for students in the Department of Design|Media Arts.

It’s a fitting tribute to a man who’s silkscreened images of Marilyn Monroe, Jackie O. and Campbell’s soup have endured four decades of societal fickleness. And it’s a fitting way for photowow to make buying a personalized piece of pop art easy, cost effective, and far more meaningful than a can of soup. From your child and Chihuahua to your parents, spouse, or yourself, photowow transforms your favorite new or vintage photograph into high-quality art that reflects your style.

“It’s like commissioning your own painting, but it takes less than two weeks and costs a fraction of the price,” says CEO Robert Schiff.

photowow’s team of graphic designers use in-house scanners, large-format digital printers and custom-framing capabilities to create and print custom images on canvas or semi-glass paper. Prices range from $100 to $900 for sizes that suit any room or wall – from mini tabletop prints to 4’ x 5’ canvas portraits.
While photowow offers 40 different designs, the Warhol motif is the unequivocal favorite. In fact, most of his clientele request the Warhol look.

“Warhol was the master imitator of life, and photowow imitates the imitator,” says Schiff. But that’s not the only reason why the e-tail art shop is gaining widespread attention for its personalized art designs.

“Warhol blurred traditional boundaries between fine art and popular culture; likewise, photowow takes popular photos and creates fine art images,” Schiff explains.

On the technological side, Warhol invented the groundbreaking technique of silkscreening photographic enlargements onto canvas. Similarly, photowow took cutting edge commercial technology and made large-format personalized artwork available to the public.

But personalization and price are the differentiating factors propelling photowow’s appeal. Instead of random everyday objects like Campbell’s soup cans or celebrity idols, photowow’s artwork conveys an image far more meaningful and is significantly more affordable. photowow’s Warhol-style design costs less than one percent—and is roughly double the size—of the artist’s smallest original.

Ultimately, the biggest difference is immortality. Warhol may have guaranteed everyone their 15 minutes of fame, but photowow can turn those 15 minutes into a lifetime of memories.




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